Messages that look like your brand.

RCS turns the phone's own messaging app into a branded channel: a verified sender with your logo, images, carousels and buttons people can tap. Where RCS is not available, the message falls back to SMS.

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POST/rcs/2/messages

sender with your name and logo
Verified
images, cards, carousels, buttons
Rich
receipts and tap tracking
Read
to SMS, automatically
Fallback

What an app screen can do, in the inbox.

No download needed: RCS messages arrive in the messaging app already on the phone, over mobile data or Wi-Fi.

  • 01

    Branded, verified sender

    Messages show your name, logo and brand colour, with a verification badge that tells people it really is you.

  • 02

    Rich cards and carousels

    Combine an image or a video, a title, a description and actions in one card, or line several up in a carousel.

  • 03

    Suggested replies and actions

    Add buttons that send a reply, open a link, dial a number, share a location or add an event to the calendar.

  • 04

    Read receipts

    Know when a message was delivered and when it was read, and see which buttons people tap.

  • 05

    SMS fallback

    If a phone or network does not support RCS, the same request delivers a text message instead.

  • 06

    Real conversations

    Replies and taps reach your webhook, so you can build guided flows and hand over to a person when needed.

From notification to conversation.

Everything people would otherwise open an app or a website for.

  • Promotions and offers

    Show the product, the price and a button to buy, all inside the message.

    Marketing

  • Delivery and travel updates

    Send a tracking update or a boarding pass, with actions to change the delivery slot or the seat.

    Transactional

  • Payments and reminders

    Send a bill with a button to pay, or a reminder people confirm in one tap.

    Two-way

  • Customer service

    Answer common questions with suggested replies and route the rest to an agent.

    Support

  • Re-engagement

    Bring inactive users back with a message that is worth opening.

    Lifecycle

Rich content, plain JSON.

Describe the card, the media and the buttons in the request body. Delivery, read and tap events come back to your webhook.

Typed content
Text, files, cards and carousels each have their own content type.
Suggestions as data
Replies, links, calls, locations and calendar events are a list in the payload.
An event for every interaction
Delivery reports, seen reports and button taps are posted to your URL.
Read the API reference
curl -X POST "$PULSR_API_URL/rcs/2/messages" \  -H "Authorization: App $PULSR_API_KEY" \  -H "Content-Type: application/json" \  -d '{    "messages": [{      "sender": "YourBrand",      "destinations": [{ "to": "33639981234" }],      "content": {        "type": "CARD",        "orientation": "VERTICAL",        "content": {          "title": "New in: the spring drop",          "media": { "file": { "url": "https://yourapp.com/spring.jpg" } },          "suggestions": [            { "type": "OPEN_URL", "text": "Shop", "url": "https://yourapp.com/new" },            { "type": "REPLY", "text": "Stop", "postbackData": "opt_out" }          ]        }      }    }]  }'

Delivery and seen reports

Illustrative example

  1. PENDING_ACCEPTED
  2. DELIVERED_TO_HANDSET
  3. SEEN

Global reach, European roots.

Your messages, calls and their data are processed and stored on infrastructure hosted and operated in the European Union, in line with GDPR.

  • 100% EU-hosted
  • GDPR compliant

Questions, answered.

Which phones can receive RCS?

RCS works in the native messaging app on Android and on recent iPhones, where the operator supports it. Pulsr checks each number and falls back to SMS otherwise.

What is a verified sender?

A sender profile with your name, logo, colour and description, reviewed before launch so people know who is writing to them.

Do my users need to install anything?

No. RCS messages arrive in the messaging app that is already on the phone.

How is RCS priced?

It depends on the country, the operator and the type of message. Talk to us for a quote that fits your volumes.

Can I use RCS and SMS together?

Yes. They share the same account, key and webhook format, and SMS fallback is set per message.

Works with the rest of Pulsr.

One account, one key and one webhook format, whichever channel you add next.

Make your messages worth opening.

Tell us about your brand and we will help you get your sender verified and your first cards out.

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